Muscle Minute #22: Authenticity is the Cheat Code

“Authenticity is the cheat code. People want real.”

Being yourself is freeing. And the best part? No one can rip you off, because there’s only one you. I love seeing people’s unique quirks—it’s what makes them interesting. The same goes for branding: people are drawn to the real, the authentic, and the genuine.

In life, and in business, you need to be known, liked, and trusted. That’s the foundation of building not just a business, but a reputation. 

For me, I’m always thinking: how can I lean more into who I am? What do I naturally want to do? I build things around that, and it just keeps working.

Take a moment to think about how you can lean more into who you are and what comes naturally. There might be something there that can help you grow even further.